First thoughts

Vampire who wants revenge for being "killed" London Smith, mother wanted him named after jack london, dad did not want him called Jack.

Turned by a little crazy old vampire who belives he's following some end of days calendar's prophecies.
Had a family, can't find them.
Only skills from life are sales knowledge and persuasion.
Where do I want him to end up? Not satisfied with the knowledge of his killer, but knows he can't take him down and will have to learn more to go on.

First person voice.

Vampire society is fracticious. the usual wars, how to treat humans, how best to hide, how best to use power. Don't borrow to heavily from White Wolf, but you know they've influenced you.

The Red book, coded rules of conduct, the macguffin that London needs to find to find the way to contact ACV (Ancient Crazy Vampire).

Dealing with scum and wretches in a nameless big city, not his usual element to read, so his psycho analzing gets him in trouble.